You have reached the last part on my SEO Guide for Small Businesses. For the finale, I will talk about the technical aspect of SEO, the local SEO, and the search algorithms. Let’s get into it, shall we?

The Technical SEO

Technical SEO, as the name suggests, refers to the technical side of things. The servers, the codes, and more affect the technical SEO of your website.

You will experience technical SEO as its strongest when you will be dealing with:

  • Website speed
  • Internal links
  • Structured data
  • Content duplications and other related problems

Remember, technical SEO is also a vast field in itself. So, there will be more than those listed above, such as the website type, the server the website is under, and other hosting issues. I won’t be dealing with those things since this is just a basic guide.

If you are unsure, leave the technical side to the professionals. Because if you do start poking around, you will do harm than good. So, ask an SEO expert regarding this point especially if you are uncertain about things.

The Local SEO

Next, I will focus my attention on the local SEO. This will deal about the local relevancy of your website.

You will have to turn your attention to local search. Your links should not focus on the nationwide scope. Instead, you will need to emphasize on your location. For instance, your small boba shop will do good if you focus on local presence rather than competing against bigger brands.

This does not mean that you will blast your city with various milk tea content. You need to focus on the following:

  • Adding a Google Map on your website so people can easily locate your milk tea place
  • Completing your Google My Business and verifying your account. It also helps if you add these details on the Contact Us section.
  • Doing the same for Bing Places for Business. Remember, Google is not the only search engine out there.
  • Adding your NAP (Name, Address, Phone Number) to various business listings and directories.

Instead of widening your scope, put more effort on promoting and giving your NAP on smaller websites and local newspapers. I am NOT saying that you should reject bigger opportunities, but you should not ignore small attainable goals. You should never be afraid to start small!

The Search Algorithms

Search engines, including Google, are reliant on search algorithms. On 26 October 2015,  Google officially added a machine learning-based search engine algorithm, which was called RankBrain.

This will help the search engines have the ability to interpret and decode content like a human would. Machines will learn from humans on understanding the context behind the search. Ultimately, this will help the search algorithms rank search result like any human mind would.

With machine learning and AI in place, search engines can have a better knowledge on what to rank up and what to rank down. As time would progress, tailored search results for each searcher would not be an impossible idea.

Again, this is NOT an exhaustive SEO guide. Managing the technical needs of your growing business can be too overwhelming. This is where Omnipotech can help you! Contact the Omnipotech Support Center now and we will guide you with the many solutions we offer such as Managed I.T. Services, Cloud Computing, and many more.

Previously, in SEO Guide for Small Businesses (Part 1), I emphasized on identifying the user intent. For businesses to thrive online, as an owner, you need to stop focusing on your own intent to sell products and services. Instead, you need to understand how online search works and I huge part of that is Search Engine Optimization.

In this blog post, the aim for you is to have the key knowledge. When you hire or talk to an SEO expert, you will know what he is discussing about. Moreover, I will talk about certain SEO principles of SEO that every small business should focus on.

Okay, just to be clear, this is not to bombard you with a lot of information. This is for you to understand the following:

  • What these SEO principles are.
  • How these principles affect search.
  • What you should be thinking about when you develop SEO strategies.

So, let’s get on the list of SEO principles….

Work on Your Links

Links, in SEO, are very important. It is a good signal that a website is doing well. So, for you, as a small business owner, you also need to develop link building strategies. Whether you are posting links on your site or on another site, you should think through of what links to post.

In fact, even for pros, link building is challenging task. To get into the right direction, you should know a few things right off the bat.

Why Are Links Essential?

In its very essence, a link is seen as vote of confidence, meaning another website vouched for your website’s trustworthiness.  Naturally, some websites will gain more ‘votes’ over other websites. When a website adds a link to your site. This created link passes to you what’s called a PageRank, and if you’re not familiar of this, read more on the SEO Terms that You Need to Know About (Part 1).

The purpose of link is give your content a ‘thumbs up’. The more links a website gets, the more it gets stronger. So, the link means better, meaning it has more weight.

Basically, what I am trying to point out is that… if a link gets more clicks, the greater importance it has.

What Do You Look for in Links?

So, what should you know about the many links pointing to your website?

I’m not going to mention specific details, but these are some of the guidelines to follow.

Is there a purpose behind the link?

If there is no reason aside from link building, then, it carries no importance. Do not bother adding links if it has no clear goal to begin with.

If you are the user, would you click the link?

Put yourself on the shoes of the users. If you can’t even see yourself clicking the link, then, they will most probably NOT click the link as well. If you are not satisfied with contents of the link, then, the users will NOT too.

Do your direct competitors have a link on that site as well?

Seeing your computers get a link from a website is NOT always to tantamount a good sign. It is still best to use your common sense in evaluating the links. More tips will be discussed on SEO Guide for Small Businesses (Part 3).

In a customer-facing environment, good call quality is a must-have. Nowadays, call quality is considered as a primary need to optimize and utilize the phone service system.

Many small businesses are advancing their phone service system into VoIP. Like any other system, we must need to take into consideration how we still can improve its quality. Most especially, calls should avoid any disruptions.

Away from anything that can cause choppiness, echo, or any delay that may eventually result to miscommunication. In this post, I will talk about the ways on how VoIP calls can be better utilized and optimized.

1. Jitter, Packet Loss and Latency

These three things serve as delaying factors that lead most of the callers or customers to drop the call. To better understand, let’s define each one of them.

  • Jitter is a kind of packet latency, and its effects can be lessened by using a jitter buffer before producing audio.
  • Packet Loss can be caused by too much traffic on the network that causes packets being dropped or incorrectly configuration of routers, and hardware failures.
  • Latency is the time from the source sending a packet to the recipient.

According to Cisco, “network congestion, improper queuing, or configuration errors” can be the reason for delays in how these packets are received and organized. To fix this, you will need to upgrade your Ethernet cord to a Category 6 (CAT6) cable which can transmit data at around 250 MHz.

2. Upgrade to a VoIP-optimized router

One of the biggest mistakes that VoIP users do is using their standard home or small business router for everything.

If you are using the same router for everything, it has to be a powerful router that can handle many demands. Otherwise, the quality of your VoIP calls will be affected. With this being said, you have to prioritize your VoIP traffic. If that’s not possible with your current router, get a new one which is a VoIP-optimized one.

  1. Buy a quality headset

One of the problems with the quality of VoIP calls can be related to your hardware. If your main goal is call quality, a headset that has noise-cancellation is for you. You should not rely on a sub-standard one as you will not be able to fully enjoy the benefits of using VoIP. The corded and USB headsets usually deliver more stability, clarity, and sound quality than using a wireless or Bluetooth headsets.

  1. Discard the Wi-Fi for a DECT

The number of devices within your area could affect your Wi-Fi connection and can slow-down your connection. On top of this, if you are using VoIP through your mobile’s Wi-Fi connection, the call quality will be getting is inconsistent.

Using DECT has its own frequency, and it will prevent any interruptions. Thus, it will give you the call quality you need. It can be a little overwhelming to start your new VoIP, but once you finally get the hang of things, it will definitely worth it.

So, if you want to further explore VoIP, you can always call Omnipotech. Get in touch with us through the Omnipotech Support Center or you may call 281-768-4800. We will provide your business with Cloud Phone Solutions and Telecom Business Solutions.


Establishing your own business can be chaotic in a way that there are a lot of things to comply with and many requirements to complete. On top of that, there are competitors out there that are ready to outrun you.

With that being said, it would be best if you look for ways to optimize your business. VoIP helps your business to run efficiently, and it can open up more different doors for you. In this way, you can reach out with a lot of customers and help you fulfill the business tasks.

In this world full of innovations and advancements, you need to bring your telecommunication to the next level. This may be the time for you to have a business VoIP service that gives small to mid-size business (SMB) a unified chat and voice service.

But the next question to ask is, how are you going to choose a VoIP service for your small to mid-size business(SMB)? Here’s how:

1. Knowing all your requirements

  • Some basic features ( such as Call forwarding, Caller ID, Call waiting) are already being offered by VoIP but there are other advanced features ( like virtual assistant, call screening, call transcription) as well that can be included on the package that you are going to avail. Also, there will features that will come for free with the subscription while some will be needed to add as mandatory. So, before you choose a VoIP service, you need to make note all the features you want.

2. Plans and pricing options

  • Aside from the VoIP provider of your choosing, you might want to take into consideration to check their plans. Go through their plans and pricing and make sure to take note if there will any other charges for installation, maintenance, support or if there are cancellation fees, return policies and usage limit if any.

3. Custom mobile apps

  • This will help you and your staffs to be more productive in a way that they will have VoIP service on the go. Meaning, even though they are outside of the office  and away from their desktops, they can still manage to access the program or app that their desktop offers. However, not all VoIP providers offer this.

4. Third-party integration

  • These are the pre-built program or system by the provider that they believe their customers might want or need. Choose a VoIP service that allows you to integrate with other office apps such as Dropbox, Google Drive and By using all these productivity extensions, customers can can easily connect with you.

5. Customer support

  • Since a lot of businesses are using VoIP as their primary method in communicating with their clients, customers or other team members it will be needing to be backed up by a reliable customer support. Someone who can ensure that your queries will be answered immediately (or at least at the soonest possible time).

Some VoIP providers might offer you a low price, but they might be a good fit for your business. So make sure to make a detailed list of your expectations and needs from a VoIP service. When you are uncertain, Omnipotech is here for you. We can help you choose the right VoIP that is suitable for your business.  With our Cloud Phone Solutions and Telecom Business Solutions, you are sure that you can make seamless calls with the use of the Internet.

In Mobile VoIP Apps for Your Phone (Part 1), I have shared a few mobile VoIP apps. To be honest, there are still many suggested apps so I decided more of them on this blog post. Let’s start, shall we?

Here are some apps you might find useful:

  • netTALK apps

    • NetTALK provides various applications for your business. With the PBX app, you have an office extension and you can work from any location. With the TALK service, you can make international phone call. Lastly, with the Messaging app, you have access to an encrypted messenger. You can securely converse with people anywhere in the world.
    • Whether you prefer a residential phone to make free calls nationwide or want a premium solution for any business, offers a cloud-based solution for your needs.

    • Even though this VoIP app is famous among gamers, it doesn’t mean this is not a great contender. In fact, Teamspeak offers a military-grade encryption, meaning you can utilize it for anonymous usage. On top of that, Teamspeak vows to NOT share your data to 3rd parties.
    • Other than those mentioned above, you can host a group on your own private server. In this own private group, you can fully customize the interface. Under one group, you have the option to create sub-channels. If you’re curious, there’s an unlimited number of allowable sub-channels. Plus, direct messaging is supported.
    • It doesn’t end there because you can take Teamspeak with you anywhere you go. Simply download the mobile app on your Android phone or iOS phone. Other key features include: Individual Volume Control, Unlimited File Transfer, and Gamepad and Joystick Hotkey Support. For more information, visit

    • Like Teamspeak, Discord is a popular choice among the eSports community. However, it is not exclusively for the gaming industry. From organizing a party to group class about calligraphy, Discord is a versatile tool that caters to your needs.
    • If you want to start a gaming club, or start art class, you very well can on Discord. If you want to get in touch with your fans and create a tight-knight community of dedicated podcast listeners, you can with the help of Discord.
    • Whether you are using a desktop or a mobile phone, Discord is a cross-platform app that supports various operating systems. Download Discord for iOS devices or for Android devices.

Remember, this list is not an exhaustive one. There are still tons of VoIP apps out there waiting to be discovered. Other contenders like 3Cx, MizuDroid, and WhatsApp deserve to be mentioned. Even though Facebook has acquired WhatsApp and has gained immense popularity, it is still a useful app to when sending multimedia files across the globe.

Whether for personal or business use, I hope that I have shared a number of important and helpful apps to you. If ever you get too overwhelmed on what to choose, Omnipotech is here for you. We can help you with Cloud Phone Solutions and Telecom Business Solutions for your business to make  seamless calls with the use of the Internet.

Don’t fret because Omnipotech can give you the best advice that suits your business. To know more about IP telephony and other VoIP apps to use for business, please call 281-768-4800 or contact the Omnipotech Support Center now.

In the previous blog post, I have been talking about the benefits of mobile VoIP to businesses. This time, I want to explore the many VoIP apps to choose from. I am not in any way endorsing these apps. Instead, I am showing you the many options out there. Indeed, the VoIP sector is filled with a multitude of apps. So, what should you choose to communicate?

Here are some apps you might find useful:


    • Secumobi has various products featured on their website, but for VoIP, they have Secure E2E VoIP, which is a mobile app that ensures end-to-end encryption. This mobile application is based  on the DPK platform, which is another product of the same company.
    • This is developed in Stockholm, Sweden, particularly made for private individuals and business entities who want an encrypted VoIP app. To know more, visit

    • Orange S.A., formerly France Telecom, developed a Voice over Internet Protocol (VoIP) application developed for iOS and Android phones. Even though the developer is not quite popular in North American countries, Libon is a FREE app on both the App Store and Google Play in 90 countries.
    • With Libon, you are charged per second, and there’s NO connection fee. You can make international from all over the world without any hidden costs. For more information, search Libon on Google Play and on the App Store.

    • RakEM promises to simplify the typically complicated messenger app. They ensure a secure and real-time messaging between devices. Whether you want to create a group chat, share photos and videos, or do a simple voice call, you can with Raketu.

    • This mobile app ensures a device-to-device communications. Whether you are in it for video calling, text messaging, file sharing, Raketu can provide you security. Since Raketu has NO servers, there are no traces of your conversations. Once you delete it, messages aren’t stored in any server. With just a click of a button, you are guaranteed that the conversations are gone forever.
    • You can download Raketu on Google Play for Android devices, and on the App Store for iOS devices.

With all these apps right in front of you, I know that it can be too overwhelming for you. What do I choose? How do I pick out the best app? Luckily, Omnipotech is here for you. Whether you are in the advertising, accounting, engineering, or real estate business, we provide Cloud Phone Solutions and Telecom Business Solutions.

If you need an IT consultant, Omnipotech can give you the best advice that suits your business. There is no one-size-fits-all solution; we strive to provide a personalized approach to every business presented to us. Whether you own a huge or small business, Omnipotech welcomes you with open arms and we will help you find the solution that your business needs.

To know more about the business solutions we provide, please call 281-768-4800 or contact the Omnipotech Support Center.

If you want to explore the other apps, you may refer to Mobile VoIP Apps for Your Phone (Part 2).

As I have mentioned on How Does Mobile VoIP Work, any phone can work just as long as there is a mobile VoIP app installed in it. For sure, you are familiar with these VoIP apps, but you didn’t know they classified under this category. Some of these mobile VoIP apps are something you may have been using already, namely Skype, Vyke, and Viber.

Some mobile services, like Truphone, combine the features of your usual mobile SIM card and a mobile VoIP app. However, most VoIP apps out there add to your current data plan.

Mobile VoIP Service Providers

Regardless of what operating system you have for you phone, there are mobile VoIP providers that cater to your needs. Whether your phone runs on iOS or Android, these providers can help you make inexpensive calls using the Internet.

  • Altotelecom – You can buy your VoIP phone like the Cisco IP Phone, and make VoIP business calls anywhere.
  • Switch2VoIP – Make affordable calls to the United States, Canada and practically anywhere around the world for only under 1 cent per minute.

Mobile VoIP Apps

You can easily transform your mobile phone into a VoIP phone using various apps out there. With a smartphone, you can easily use a mobile VoIP app for video conferences.

Most of the VoIP apps are available for download on the Google Play Store, App Store, and other app vendors. Others may charge for a fee, but usually, this is just a one-time fee. See my post on: Mobile VoIP apps for iOS Users and Mobile VoIP apps for Android Users. It’s better to check the sites of these mobile apps to make sure that your  mobile phone’s operating system (OS) is supported.

Lastly, read the terms and condition to make sure that you are using the ‘free calling’ feature and not your mobile data plan. Some mobile VoIP apps like Skype and Viber support  regular phone calls, but of course, the usual rates will apply. More on this: Mobile VoIP Apps for Your Phone

Mobile VoIP Extensions

VoIP service providers provide extensions to ensure a wider coverage for their customers. These services are offered in conjunction with their regular or business plan, such as 3CX8×8Vonage, NextivaRingCentral and many other services.

So, calling from the comfort of your home is tantamount to unlimited calling to any VoIP phone. With a VoIP softphone app, customers can enjoy low rates anywhere they go without going over their mobile calling plan.

Disclaimer: I am NOT in any way endorsing these apps mentioned on this page. Moreover, I am merely showing you the many options out there when you are considering mobile VoIP. If plan to expand your business, then VoIP is a perfect fit.

It is really meant to unify people despite geographic locations. Remote employees don’t need to go to the same office every single day. By using VoIP phones, team collaboration can easily happen. That is why Omnipotech is here. We aim to provide Cloud Phone Solutions and Telecom Business Solutions.

To know more about our service, please contact us through the Omnipotech Support Center or call the hotline 281-768-4800.


In Knowing VOIP and how it works, I have discussed the basics of Voice over Internet Protocol. For this blog post, I will focus on the mobile VoIP sector.

Mobile VoIP is an economical way to communicate using a mobile device. This inexpensive way to interact with each other can be provided by a telecommunications or a VoIP provider.

What Is a Mobile VoIP?

Any phone that has 3G, 4G, or anything that allows it connect to the Internet can send (and receive) voice calls. Instead of a traditional analog call, the phone calls are sent over the Internet.

In fact, mobile VoIP users can make use of the different WiFi hotspots in order to cut costs. This is one of the advantages of VoIP call. One can eliminate the costs of  a data plan or a regular phone call.

Through the use of VoIP, mobile VoIP users can lessen the costs of calling, texting, and other mobile functionalities. Other than these obvious advantages, digital data transmission is more efficient and reliable. You see, the data are sent using multiple packets and each packet takes the fastest route to the destination.

When using a mobile VoIP phone on a WiFi hotspot access, this can greatly lessen the user’s mobile data costs. For example, a person can spend more on a monthly data plan because users won’t noticed that they have reached the maximum limit.

Telecommunications companies put a cap on the allowable bandwidth. Thus, this would mean additional charges for the users. However, if you are connecting onto a WiFi hotspot, the VoIP software will still allow you to communicate without harming  your mobile data plan.

Just be careful on connecting to a WiFi hotspot, this could be an unsecured connection. You better have a VPN app with you. Read more on 4 Factors to Consider when Choosing the Right VPN

With a VoIP-capable phone, you can say goodbye to a basic voice plan and other text services. Mobile phone users can switch to a more flexible plan than a typical cellular data plan. Anyone can make free calls on the Internet anytime and anywhere.

There’s NO need to worry…

Through the use of VoIP, users won’t have to think about mobile data limitations. There is NO need to worry about the following:

  • Roaming chargers
  • Incoming call charges
  • Day or night minutes
  • Text messaging limits

Good for your businesses!

Mobile VoIP plans are not only a popular choice for individuals, but for businesses as well. This is particularly beneficial if you are a businessman that is always on-the-go. Anywhere you are in the world, a mobile VoIP service can be an effective solution to communicate with your team members.

Whether you are an individual or a business entity, mobile VoIP can enhance call quality and overall communications among your circle. With the Internet, mobile to mobile calls are free. If you are calling from a foreign country, the rates are inexpensive compared to a typical call with roaming charges applied.

VoIP apps even have an added bonus, and include features like group messaging, and group video calling. These features are especially helpful during work when you are collaborating as a team. If you want to improve your business communications, Omnipotech can guide you in implementing mobile VoIP for your business. Contact the Omnipotech Support Center or you may call 281-768-4800.

Related reading:


In the digital realm, it’s impossible not consider your device’s operating system. Windows 10, being the most used version of Windows to date, is the choice of many features.Through its app store, users can download apps for their devices.

Out of the thousands of apps, one of the popular categories of apps is the VoIP section. VoIP is the short term for Voice over Internet Protocol as discussed on Knowing VOIP and How It Works. It allows communication over the Internet easier and faster. Below are 5 VoIP apps for  your Windows 10 device.


    • This may not come as surprise to you because Skype is under the Microsoft umbrella. With Skype, you can host a video meeting. It is even compatible with the new Microsoft Edge. You can even try Skype in your browser and in the browser recommended by Microsoft with NO installation needed.
    • Online calls are free and you can experience it in HD video calling. If you are curious about calling mobile phones and landlines, you can do so for a low rate. The UNITED STATES subscription is only $3.59 per month.
  • MobileVoIP

    •  This app was developed by Finarea and released in 2012.  MobileVoIP allows you to make free calls via WiFi.
    • If your selected destination is not listed on the FREE destinations, you can still make cheap calls to an international destination via 3G or your mobile network. MobileVoIP currently supports iOS, Android, and of course, Windows. To know more about its services, visit
  • Viber

    •  One of Rakuten, Inc’s services is Viber, and it offers free calls and messages to anyone. No matter where you are, as long as you have internet connection, you can call and message using Viber. To date, Viber has more than 1 billion users worldwide.
    • With the Viber Out feature, you can make Unlimited Worldwide Calls for just $5.99 a month. There are 50 countries supported, meaning you can still reach anyone you know, even if they haven’t installed Viber.
  • Voxofon‬

    •  Released on October 16, 2010, Voxofon is an app that will help you with calling and messaging. As long as two devices have installed Voxofon, the app-to-app messaging is absolutely free, and receiving messages is also free.
    • If ever you want to make international calls, you can do this for a very low rate. With Voxofon, you pay what you use, and you are NOT tied up to any subscription plan or fee. You can send a regular text message to any mobile phone for as low as 0.9 cents per SMS.
  • LINE

    • Lastly, there’s an app called LINE, which developed by LINE Corporation on 6/10/2012. LINE does not only offer a free messaging service, but also a free video calling.
    • You can do free video calls any time as long as you are online, and you can even share your screen on video conferences. Up to 500 people can participate in a group call. Hence, LINE makes online gatherings easy to do!
    • You can easily send and receive messages, photos, videos, and large files from your contact list. Sync your PC to other devices with LINE installed. Whether you are on mobile version or the desktop version, it is easy to stay connected with people you know.

If you want to improve team collaboration, VoIP is something that you should explore. Omnipotech can provide you with Cloud Phone Solutions and Telecom Business Solutions. To know more about the business solutions we provide, please call 281-768-4800 or contact the Omnipotech Support Center.



Before I begin knowing the pros and cons of using VoIP, have you read Knowing VOIP and how it works? Catch up on that a first, and go back to this topic. In this blog post, allow me to discuss the differences of a traditional landline from VoIP phone service. I will also talk about the pros and cons of VoIP.

Traditional landline vs. VoIP

  • Internet Connection

    • With VoIP, you will be needing an internet connection and an adapter so you can connect it with a modem. But with a traditional landline, there is no need for an internet connection.
  • Internet Interruptions

    • Since VoIP needs an internet connection, once there is a disruption, your VoIP will be affected, but your landline will not.
  • Cost

    • VoIP is essentially cheaper than the landline service as it uses the internet instead of an extensive phone network.
    • Easy and cheaper to scale as your business grows while on the landline, additional phone sets or lines needed to scale.
    • Many features are available at no additional cost such as virtual assistant, call waiting, forwarding, etc. Landline has only limited options for add-ons, which costs you a high amount.
  • Multimedia

    • VoIP can transmit not just voice, but also video, and any other form of multimedia through the internet. Meanwhile, a landline can only transmit voice.

Pros and Cons of Using VoIP

Let us start with its upsides:

Call reliability

  • VoIP is reliable enough that it can perform efficiently and constantly. According to the VoIP Industry, it is expected to reach $140 billion by the year 2021. This only proves that many telecommunication companies and businesses are investing in VoIP.

Low cost

  • The main and popular benefit of VoIP is its low cost. Since calls occur over the internet, you do not have to pay for any phone service fees and only pay for the internet.

Accessible and convenient to set-up

  • It is independent since you do not have to rely on a physical landline. Also so long as users have their right credentials and are authorized, VoIP will be accessible.

On the other hand, here are the disadvantages:

Dependence to the internet:

  • One of the major con with the VoIP system is that it is dependable on the Internet. Businesses, companies, or users should have a strong and reliable enough internet connection to make sure the quality and sound of the audio are decent and to also prevent latency issues and any drop calls from unsatisfied customers.

Limited tracking for emergency calls

  • Due to the flexible nature and accessibility of VoIP, they are not insured to support emergency service call such as a call to 911. It makes it hard for third parties to know and point out the origin of the call.

For these reasons, many businesses and companies have to maintain at least one traditional analog phone line in order to keep communications when power outages and emergencies occurred.

If you need help with your business’ telephony services, Omnipotech can guide you in implementing better services for collaboration. To improve your business calls, talk to us through the Omnipotech Support Center or you may call 281-768-4800.

Next: A Quick Guide in Choosing a VoIP Service for Small Businesses