Creating long-form content on LinkedIn

Creating long-form content on LinkedIn

One of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the company has decided to open this up to all LinkedIn members.

8 important LinkedIn profile steps

8 important LinkedIn profile steps

LinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong.

Making content marketing successful

Making content marketing successful

Content marketing is quickly becoming one of the most valuable marketing strategies at the disposal of smaller businesses. Content marketing is the act of creating your own branded content and sharing it on various mediums. When successfully orchestrated, it can prove to be an extremely effective way of expanding your online brand.

Twitter tip: Watch out for this mistake!

SocialMedia_Feb10_AThere are three common social media services that can benefit businesses if used in the right way. One of the most popular is Twitter, which is a service that allows users to broadcast their thoughts and ideas in short form to the public or their followers.

5 social media trends in 2014

SocialMedia_Jan13_ASocial media and the various platforms that comprise it has started to move into more of a mature phase. Many businesses are using at least one platform on a daily basis and this is likely to continue. As we enter 2014, social media will continue to become not only more influential but also far more prevalent in businesses of all sizes too.

5 tips to help you with LinkedIn

SocialMedia_Dec17_ASocial networks have become ingrained in many people’s lives, so much so, that businesses are also finding that by using social media they can connect easily with their customers and colleagues. While Facebook is the most popular social media service, there is another service that many businesses find useful, which is the business oriented LinkedIn.

To get the most out of your personal profile on LinkedIn follow our five top tips:

1. Specialize

A popular feature of LinkedIn is endorsement.

Are you easily found on social media?

SocialMedia_Nov18_AThe key ingredient to many successful businesses is good connections. This might be links with customers, suppliers, or colleagues, etc. Simply put, companies that can connect with their stakeholders will be better able to build a strong brand. And for many companies the best way to connect is via various social media platforms.